Marshall oversees the fund operations, the investment committee, and the management teams. He also acts as CEO for each of the portfolio companies. His unique management style built on operational efficiencies and a systematic approach to building a clean and fast foundation has enabled the portfolio of All-American Holdings to grow and prosper.
Over the past 30 years he has made acquisitions and integrated operations in the medical, industrial, and commercial fields. His extensive experience in capital structure and restructure helped those companies go public, merge, and spin-off new divisions. Marshall has served as the Chairman and CEO of both public and private companies.
Prior to All-American Holdings, he founded or co-founded the following companies:
He has successfully divested himself of his holdings in all of the aforementioned companies and has turned his focus to All-American’s fund operations.
Marshall currently serves on several company boards and has been very active in The Young Presidents Organization (YPO) - Serving as Chapter Chair and on the International Board.
Marshall has been married to Martha for over 40 years, has raised four boys and a girl, and is active in helping children by supporting Camp Twin Lakes and Camp Sunshine in the Atlanta area as well as the Boy Scouts of America. Earning his Eagle Scout badge before he could drive, Marshall’s sons have all gone on to become Eagle Scouts as well.
Marshall holds a BS from Florida State University and an Executive MBA from the Harvard Business School OPM Class 21.
Calvin brings a strong and diverse operational background to All-American Holdings. From our office in Austin, TX, he manages the day to day deal sourcing efforts and the execution of our portfolio companies' turn-around & growth plans.
Before joining us, Calvin founded Frontline Fluid Solutions, a manufacturers rep agency focused on serving the upstream on-shore Oil & Gas industry. Under his leadership, Frontline led the development efforts of a lay-flat hose water transfer system used to deliver high volumes of water to and from fracking sites. In less than 2 years his team at Frontline sold over 400 miles of transfer systems across every major shale play in North America. This generated $40+ million in revenue and $15+ million in pre-tax profits. Forbes magazine profiled Frontline's story in their October 2013 issue.
Calvin is an avid outdoorsman, a licensed 100-ton Master Captain, and an Eagle Scout.
William E. (Bill) Peterson, Jr. is the Chairman of the Board of Peterson Foods, LLC, a fast casual restaurant concept which operates under the name of Otter’s Chicken. Otter’s is headquartered in Marietta, Georgia and was recognized in 2019 as the Small Business of the Year in Cobb County. Otter’s has also been recognized for the past two years as a member of the Inc. 5000, which is a list of the fastest-growing privately held companies in the United States. Otter’s was also was named to the Florida State University Seminole 100, which honors the 100 fastest-growing Seminole-owned businesses in the country.
Prior to joining the All-American team, Peterson served as President of Horizon Medical Products, Inc., (“HMP”) and helped build one of the country’s leading vascular access companies. Peterson, along with CEO Marshall Hunt, founded the company in 1990 and grew it to sales of over $75 million and 150 employees. In 1998, HMP completed an initial public offering (IPO) which was underwritten by Credit Suisse First Boston and raised $57.9 million. The company stock was listed and traded on NASDAQ. In 2000, Deloitte & Touché recognized Horizon Medical Products as one of the fastest growing technology companies in the United States. In addition to the IPO, Peterson and Hunt orchestrated six separate acquisitions ranging in size from $7.5 million to $21.25 million.
In addition to his business background, Peterson also served as the Director of Intercollegiate Athletics at Shorter University in Rome, Georgia from 2007 through 2014. During his time at the university, Peterson led Shorter to record finishes in the NACDA-Learfield Director’s Cup , including a program-best second place finish following the 2011-2012 academic year that helped Shorter lay claim to what many believe is the best athletic year in the history of all Georgia colleges and universities. Peterson was named the Southern States Athletic Conference Athletic Director of the Year in 2010 and helped propel the athletic department to 17 national championships in seven different sports.
Peterson is a 1978 graduate of Florida State University with a bachelor sciences degree in accounting. From 1978 through 1989, Peterson worked in corporate finance and as a CPA for the international accounting firm of Coopers and Lybrand (now PriceWaterHouseCoopers, LLP). Peterson is a member of the American Institute of Certified Public Accountants (AICPA) and both the Alabama and Louisiana state societies of CPA’s.
David brings a career’s worth of operational, financial, and turn-around experience to the fund. The diversity and scope of his latest assignments show the range and depth of his business acumen. He has proven to be a true asset to All-American’s recent endeavors. A graduate of Yale University, David lives in Connecticut with his wife and has 5 adult children.
Managing Director and Senior Consultant. Assisted large private equity firm in handling re-finance and restructuring negotiations for a $100 million manufacturing and services firm that catered to the telecom, infrastructure and oil & gas industries; developed a 26-week cash flow for lenders in conjunction with CFO; assisted ownership in selecting and managing a recruiting firm to identify and hire a new CEO.
Managing Director and Senior Consultant. Direct engagement to engineering and design company facilitated by private equity group to evaluate liquidity crisis in a portfolio company; performed extensive on-site analysis and assisted CFO and CEO in developing a 26 week cash flow; worked with all levels of senior management to confirm validity of revised 2018 forecast; performed variance analyses on forecast to approved budget; presented conclusions and recommendations of liquidity situation to lending group; assisted the CEO in evaluation of spin-off sale of a division to de-lever the company; performed utilization and capacity evaluation to benchmark current levels of staffing.
Managing Director and Senior Consultant to Lenders. Delivered an comprehensive analysis of the entire financial and operational viability of a primary metals refinery to the private equity group that was considering a $75 million term loan; included detailed on-site assessment of management, a thorough analysis of assumptions and KPI’s and viability analysis of projections; included an industry comparative analysis; summarized all in-put costs and risks; provided a detailed production analysis to gage the viability of the existing equipment, including a detailed capex tracking analysis.
Managing Director and Senior Consultant to Lenders. Direct engagement to the company facilitated by private equity group to evaluate the causes of a $3 million liquidity crisis in a portfolio company; performed extensive on-site analysis, including a historical monthly bridge for the prior year which described the exact reasons for the liquidity crisis; created a 26 week cash flow that specifically identified the peak cash deficient weeks; worked with existing ABL lender for a new $1.5 million capex loan facility and a $1.5 million over-advance; identified existing cost centers that were out of control and assisted in the cost-savings initiatives in fuel and maintenance spending.
Managing Director and Senior Consultant. Worked directly for CEO and CFO of $200 million / year NYSE staffing company to identify the extent of fraud from a recent acquisition; created a 26 week cash flow in collaboration with the CFO to demonstrate the recovery and presented to the lending group; negotiated all senior leverage covenants and reset all defaults; assisted CEO in legal recovery strategy; phase II involves assisting the company in placing $262 million in funding for the acquisition of a larger competitor; identified and engaged four funding sources; tentative closing late summer 2018; on-going situation.
Managing Director and Senior Consultant. Engaged by a large ecommerce retailer to create and execute an exit strategy; owner is a private founder with health issues; identified operational and international market weaknesses; engaged several other ecommerce retailers which are all interested in a roll-up strategy; identified and engaged debt funding sources; brought in a significant operating partner from Shanghai to assist in developing international strategy; on-going situation.
Managing Director and Senior Consultant. Engaged by a private equity fund and ownership to become Chief Strategy Officer of a $12 million document management company; scope is to finalize letters of intent from potential purchasers and to navigate the company through the closing and sale process with no disturbance to the existing business; on-going situation.
Managing Director and Senior Consultant to Lenders. Performed in depth analysis of default situation for senior lending group on a $343 million (annual revenues) consumer products manufacturer and distributor; compiled detailed valuations for each of the six operating divisions and a valuation of the entire entity; reviewed the company’s proposed turnaround plan for viability and veracity; performed quality of earnings analysis on 2015 and 2016 financials; evaluated all real estate parcels and suggested monetization strategies for each; compiled detailed operating and financial recommendations; created transition plan for company; analyzed impact of ESOP on valuations and probability of divisional sales; recommended potential buyer candidates and refinancing options.
Mr. Norstrud is a seasoned professional with more than twenty years of professional experience, including over 12 years as a public company Chief Financial Officer at three separate companies, several years at Grant Thornton LLP and PricewaterhouseCoopers and consulting on mergers and acquisitions. Mr. Norstrud has focused his career on high growth, market active, public companies within a wide range of industries including, but not limited to service, logistics, fulfillment, distribution and software. Mr. Norstrud has always taken a leadership role within the organizations and been instrumental in the company’s operations, strategic planning and execution. Mr. Norstrud has significant experience in mergers and acquisitions, integration of acquired entities, SEC reporting for active companies, system implementations, reporting, raising capital, debt financing, operations, analysis, budgeting, contract negotiations and investor relations.
Mr. Norstrud began his career with PriceWaterhouseCoopers where he focused his career on large public entities ranging in several industries, active in mergers and acquisitions, equity transactions and growth.
Mr. Norstrud is currently the Chief Financial Officer and Board Member of nDivision, Inc. In addition, Mr. Norstrud operates a consulting business to provide financial guidance and leadership to development or distressed companies.
Mr. Norstrud also served as the CFO of GEE Group, Inc. Mr. Norstrud started with the Company in 2013 when the Company was in violation of its listing with the NYSE, cash flow negative, several pending or threatened lawsuits and in the middle of a two-year audit of the previously filed audit reports.
Mr. Norstrud retuned the Company to good standing with the NYSE, cleaned up the reporting issues, settled the majority of the pending litigation, raised equity and debt to fund the Company until it was cash flow positive and restored the overall health of the Company while also becoming the Chief Executive officer, until March of 2015, when Mr. Norstrud completed an acquisition that brought in a well-known industry leader to become the Chief Executive Officer and returned to the role of Chief Financial Officer.
Previous to GEE Group Inc., Mr. Norstrud was the Chief Financial Officer of two public entities, Jagged Peak, Inc. and XPO Logistics. Mr. Norstrud started at each company when they were in a development stage with significant cash flow and business issues. In each case, Mr. Norstrud was able to provide executive leadership to correct the issues, create a positive strategy and properly grow the foundation of the company and the results were very positive. Jagged Peak, Inc. was subsequently sold at a multiple of 5 times the market value of when Mr. Norstrud began with the Company and XPO Logistics is now a billion-dollar transportation Company.
Earlier in his career, Mr. Norstrud was a Manager with Grant Thornton LLP, and a Senior Financial and Information Technology auditor with PriceWaterhouseCoopers.
Mr. Norstrud graduated University of Florida, Gainesville, FL, with Master of Accountancy, System Emphasis, and Western State Colorado University, Gunnison, CO with a degree in Business Administration and Accounting. He is a Florida licensed Certified Public Accountant.